The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
GroupM
Client
Title
Category
Award
Points
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Innovation / Execution in Direct Marketing
Points: 10.50
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Out of Home / Billboards & Transit
Points: 4.50
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Direct Marketing for Good
Points: 1.50
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
10.50
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home / Billboards & Transit
Award:
2025 Direct Marketing Bronze Pencil
Points:
4.50