The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
GroupM
Client
Title
Category
Award
Points
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Use of AI / Visuals
Points: 1.50
IKEA Phone Sleep Collection
Agency: Memac Ogilvy UAE / Dubai + Al-Futtaim IKEA / Dubai + WPP Media | Essencemediacom / Dubai + Melt Studio / Dubai
Client: Al-Futtaim IKEA
Category: Technology as a Creative Tool
Points: 1.50
Ford x Google Maps
Agency: Wieden+Kennedy / New York + Google + WPP Media + Artemis Strategies
Client: Ford
Category: Brand Partnerships
Points: 1.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Use of AI / Visuals
Award:
2026 Creative Use of Technology Merit Award
Points:
1.50
Client:
Al-Futtaim IKEA
Title:
IKEA Phone Sleep Collection
Category:
Technology as a Creative Tool
Award:
2026 Creative Use of Technology Merit Award
Points:
1.50