The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
GroupM
Client
Title
Category
Award
Points
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Use of Humor
Points: 10.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Use of Humor
Points: 10.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Out of Home
Points: 10.50
Ford x Google Maps
Agency: Wieden+Kennedy / New York + Google + WPP Media + Artemis Strategies
Client: Ford
Category: Brand Partnerships
Points: 10.50
The Rewards Bag
Agency: VML / Montevideo + WPP Media / Montevideo
Client: TaTa
Category: Commerce
Points: 10.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Use of Humor
Award:
2026 Print & Promotional Silver Pencil
Points:
10.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Use of Humor
Award:
2026 Out of Home Silver Pencil
Points:
10.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Out of Home
Award:
2026 Health & Wellness Silver Pencil
Points:
10.50
Client:
Ford
Title:
Ford x Google Maps
Category:
Brand Partnerships
Award:
2026 Experiential & Immersive Silver Pencil
Points:
10.50