The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
HAKUHODO
Client
Title
Category
Award
Points
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Innovation in Responsive Environments
Points: 50.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Innovation in Responsive Environments
Points: 25.0
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export
Category: Experiential / Environmental / Ambient Media - Series
Points: 25.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Use of Technology
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Ambient Media / Live Events
Points: 15.0
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD.
Category: Under 100K Budget
Points: 10.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Experiential / Live Events
Points: 10.0
Prayer For Good
Agency: Hakuhodo Indonesia / Jakarta
Client: Sompo Insurance Indonesia
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc
Category: Branding / Brand Installations
Points: 2.0
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc
Category: Experiential / Environmental / Outdoor Spaces
Points: 2.0
Posters for Peace - Video
Agency: Sid Lee / Montreal + MASSIVart / Montreal
Client: Ivanhoé Cambridge
Category: Moving Image / Single
Points: 2.0
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export
Category: Craft / Art Direction - Single or Series
Points: 2.0
STAR FLYER
Agency: Hakuhodo Inc. / Tokyo
Client: STAR FLYER
Category: Craft / Photography - Single or Series
Points: 2.0
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge
Category: Craft / Animation - Single or Series
Points: 2.0
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated
Category: Innovation in Interactive / Experiential
Points: 2.0
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated
Category: Experimental / Internal Projects / R&D
Points: 2.0
IT WAS THIS HIGH
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Yahoo Japan Corporation
Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Points: 2.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
#hondanextdoor
Agency: SID LEE / PARIS
Client: HONDA
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Lucky Stars
Agency: Sid Lee / Montreal
Client: Lotto 6/49
Category: Branded Social Post / Real-Time Response
Points: 2.0
Lucky Stars
Agency: Sid Lee / Montreal
Client: Lotto 6/49
Category: Innovation in Social Media
Points: 2.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Best of Discipline Pencil
Points:
50.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Molson Export
Title:
Molson salutes the dépanneurs
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Use of Technology
Award:
2018 Responsive Environments Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Under 100K Budget
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sompo Insurance Indonesia
Title:
Prayer For Good
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Moving Image / Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Molson Export
Title:
Molson salutes the dépanneurs
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
STAR FLYER
Title:
STAR FLYER
Category:
Craft / Photography - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Craft / Animation - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Hakuhodo Incorporated
Title:
ELI / Wearable English Teacher
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Hakuhodo Incorporated
Title:
ELI / Wearable English Teacher
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
HONDA
Title:
#hondanextdoor
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Yahoo Japan Corporation
Title:
IT WAS THIS HIGH
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
HONDA
Title:
#hondanextdoor
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Lotto 6/49
Title:
Lucky Stars
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0