The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Hakuhodo
Client
Title
Category
Award
Points
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo
Client: Tsukiji Tama Sushi
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Open Up Your Imagination
Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo
Client: Musashino Art University
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 25.0
Cola-NOBORI
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola (Japan)
Category: Consumer - Package Design / Single or Series
Points: 15.0
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan
Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
sangriana DROP
Agency: Hakuhodo Inc. / Tokyo
Client: Color's
Category: CSR - Collateral / Collateral
Points: 5.0
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
ANIMAZING JAPANESE PATTERN
Agency: HAKUHODO / Osaka
Client: Comexposium Japan
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
Hiroshima Peace Recycling
Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client: Hagukuminosato
Category: Innovation - Package Design / Package Design
Points: 5.0
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan
Category: Innovation - Collateral Design / Collateral Design
Points: 5.0
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan
Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Points: 5.0
TEA TIME STORIES
Agency: HAKUHODO Inc. / Tokyo
Client: em-company
Category: Consumer - Package Design / Single or Series
Points: 5.0
Kinu
Agency: HAKUHODO INC. / Tokyo
Client: ART
Category: Consumer - Brand Identity / Series
Points: 5.0
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
Client:
Tsukiji Tama Sushi
Title:
Sushi Fonts
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Musashino Art University
Title:
Open Up Your Imagination
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Coca-Cola (Japan)
Title:
Cola-NOBORI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Color's
Title:
sangriana DROP
Category:
CSR - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Comexposium Japan
Title:
ANIMAZING JAPANESE PATTERN
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Hagukuminosato
Title:
Hiroshima Peace Recycling
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
em-company
Title:
TEA TIME STORIES
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
ART
Title:
Kinu
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Merit Award
Points:
5.0