The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Consumer - Collateral Design / Posters - Series
Annual ID
DE16006B
About the Work
ad:tech Tokyo is one of the largest digital marketing conferences in the world with 182 speakers talking on various topics. Our mission was to come up with a symbolic theme that pans through the entire event, and to convey this universal theme intuitively. There was also an aim to spread out to a more international audience. Everything that enriches our lives keeps an uneasy balance with losing its’ shape and entity. What’s the solution to prevent from losing them? It is to become resilient. Being resilient and everlasting. A concept that we cast to the participants and audience. This is what is necessary for everything, the society, service, content and ideas. This is envisioned in these visual ideas. People resonated to this concept, and the number of visitors grew to 120% compared to last year, especially, with a 300% growth among visitors from abroad.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
HAKUHODO.INC / Tokyo
Production Company
Hakuhodo PRODUCT'S / Tokyo
Art Director
Go Hosokawa
Creative Director
Masaru Kitakaze
Designer
Satoshi Honda
Photographer
Yusuke Oka
Producer
Tomohiro Tashiro
Writer
Haruko Minagawa
Fran Miller
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