The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


Hakuhodo

Client

Title

Category

Award

Points

GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments Points: 75.0
Molson salutes the dépanneurs Agency: Sid Lee / Montreal Client: Molson Export Category: Experiential / Environmental / Ambient Media - Series Points: 25.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Use of Technology Points: 15.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media / Live Events Points: 15.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Use of Digital Technology - Single or Campaign Points: 15.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign Points: 15.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events Points: 10.0
THE PROFESSIONAL OF JAPAN Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget Points: 10.0
HOTEL HIGHWAY Agency: HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo Client: Two inc Category: Branding / Brand Installations Points: 2.0
HOTEL HIGHWAY Agency: HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo Client: Two inc Category: Experiential / Environmental / Outdoor Spaces Points: 2.0
Posters for Peace - Video Agency: Sid Lee / Montreal + MASSIVart / Montreal Client: Ivanhoé Cambridge Category: Moving Image / Single Points: 2.0
Molson salutes the dépanneurs Agency: Sid Lee / Montreal Client: Molson Export Category: Craft / Art Direction - Single or Series Points: 2.0
STAR FLYER Agency: hakuhodo / Tokyo Client: STAR FLYER Category: Craft / Photography - Single or Series Points: 2.0
Posters for Peace - Video Agency: Sid Lee / Montreal Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series Points: 2.0
ELI / Wearable English Teacher Agency: Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo Client: Hakuhodo Incorporated Category: Innovation in Interactive / Experiential Points: 2.0
ELI / Wearable English Teacher Agency: Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo Client: Hakuhodo Incorporated Category: Experimental / Internal Projects / R&D Points: 2.0
Prayer For Good Agency: Hakuhodo Indonesia / Jakarta Client: Sompo Insurance Indonesia Category: Innovation in Cross-Platform / Experiential Points: 2.0
IT WAS THIS HIGH Agency: HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo Client: Yahoo Japan Corporation Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single Points: 2.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single Points: 2.0
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response Points: 2.0
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Innovation in Social Media Points: 2.0

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

2018 Responsive Environments Gold Pencil

75.0

Molson Export

Molson salutes the dépanneurs

Experiential / Environmental / Ambient Media - Series

2018 Design Gold Pencil

25.0

adidas Japan

GREEN LIGHT RUN

Use of Technology

2018 Responsive Environments Silver Pencil

15.0

adidas Japan

GREEN LIGHT RUN

Ambient Media / Live Events

2018 Direct Marketing Silver Pencil

15.0

adidas Japan

GREEN LIGHT RUN

Craft / Use of Digital Technology - Single or Campaign

2018 Direct Marketing Silver Pencil

15.0

adidas Japan

GREEN LIGHT RUN

Craft / Data-Driven Personalization - Single or Campaign

2018 Direct Marketing Silver Pencil

15.0

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

2018 Branded Entertainment Bronze Pencil

10.0

NISSAN MOTOR CO.,LTD.

THE PROFESSIONAL OF JAPAN

Under 100K Budget

2018 Film Bronze Pencil

10.0

Two inc

HOTEL HIGHWAY

Branding / Brand Installations

2018 Design Merit Award

2.0

Two inc

HOTEL HIGHWAY

Experiential / Environmental / Outdoor Spaces

2018 Design Merit Award

2.0

Ivanhoé Cambridge

Posters for Peace - Video

Moving Image / Single

2018 Design Merit Award

2.0

Molson Export

Molson salutes the dépanneurs

Craft / Art Direction - Single or Series

2018 Design Merit Award

2.0

STAR FLYER

STAR FLYER

Craft / Photography - Single or Series

2018 Design Merit Award

2.0

Ivanhoé Cambridge

Posters for Peace - Video

Craft / Animation - Single or Series

2018 Design Merit Award

2.0

Hakuhodo Incorporated

ELI / Wearable English Teacher

Innovation in Interactive / Experiential

2018 Interactive Merit Award

2.0

Hakuhodo Incorporated

ELI / Wearable English Teacher

Experimental / Internal Projects / R&D

2018 Intellectual Property Merit Award

2.0

Sompo Insurance Indonesia

Prayer For Good

Innovation in Cross-Platform / Experiential

2018 Cross-Platform Merit Award

2.0

Yahoo Japan Corporation

IT WAS THIS HIGH

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

2018 Print & Outdoor Merit Award

2.0

adidas Japan

GREEN LIGHT RUN

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

2018 Print & Outdoor Merit Award

2.0

Lotto 6/49

Lucky Stars

Branded Social Post / Real-Time Response

2018 Social Media Merit Award

2.0

Lotto 6/49

Lucky Stars

Innovation in Social Media

2018 Social Media Merit Award

2.0

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