The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Hakuhodo
Client
Title
Category
Award
Points
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Best of Music & Sound Craft
Points: 45.00
Uncle KFC's Rice Bowl
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: KFC Thailand
Category: Use of Humor
Points: 45.00
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Artist / Brand Collaboration
Points: 22.50
Uncle KFC's Rice Bowl
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: KFC Thailand
Category: Long Form Video / Single
Points: 21.00
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Music Videos
Points: 10.50
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Influencer Marketing / Use of Celebrity
Points: 1.50
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Craft / Casting
Points: 1.50
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Best of Music & Sound Craft
Award:
2025 Music & Sound Craft Best of Discipline Pencil
Points:
45.00
Client:
KFC Thailand
Title:
Uncle KFC's Rice Bowl
Category:
Use of Humor
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Artist / Brand Collaboration
Award:
2025 Music & Sound Craft Gold Pencil
Points:
22.50
Client:
KFC Thailand
Title:
Uncle KFC's Rice Bowl
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Music Videos
Award:
2025 Branded Entertainment Silver Pencil
Points:
10.50
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Influencer Marketing / Use of Celebrity
Award:
2025 Social Media Merit Award
Points:
1.50