The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
IPG
Client
Title
Category
Award
Points
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos
Category: Direct Marketing / Ambient Media
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos
Category: Experiential Advertising / Guerilla
Points: 5.0
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb
Category: Innovation in Video / Video
Points: 5.0
Let's Do That / Nature Painting / The Date
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America
Category: Consumer Television / 60 Second - Campaign
Points: 5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Direct Marketing / Ambient Media
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential Advertising / Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Innovation in Video / Video
Award:
2014 Advertising Merit Award
Points:
5.0