The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
JWT
Client
Title
Category
Award
Points
Band-Aid Magic Vision
Agency: JWT / New York
Client: Johnson & Johnson / Band-Aid
Category: Mobile Applications/Sites / Augmented Reality
Points: 15.0
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico
Category: Brand Transformation / Single
Points: 15.0
Yes, Virginia The Musical
Agency: JWT New York / New York
Client: Macy's
Category: Custom Content
Points: 10.0
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico
Category: Creative Use of Music Supporting A Brand
Points: 5.0
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico
Category: Consumer Radio / Single
Points: 5.0
Yes, Virginia The Musical
Agency: JWT / New York
Client: Macy's
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Deaths
Agency: JWT Brasil / São Paulo
Client: 91 Rock
Category: Craft / Animation - Single
Points: 5.0
Bamboo
Agency: JWT Taiwan / Taipei
Client: Win Sing Development Co.
Category: Collateral Design / Booklets and Brochures
Points: 5.0
Meet Emma
Agency: JWT / New York
Client: ECPAT
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico
Category: Integrated Branding / Consumer Campaign
Points: 5.0
I Haz a Catnip in Mah Head
Agency: JWT / New York
Client: Energizer/Litter Genie
Category: Non-Broadcast / Online
Points: 5.0
Used Oil
Agency: JWT Brasil / São Paulo
Client: Raizen
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Wheel of Fortune
Agency: JWT / Kuala Lumpur
Client: Ford Motor Company
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Civilization-Rome
Agency: JWT / Shanghai
Client: Maxam
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Amplifier
Agency: JWT Brasil / São Paulo
Client: The Coca-Cola Company
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
Johnson & Johnson / Band-Aid
Title:
Band-Aid Magic Vision
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Brand Transformation / Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Custom Content
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
91 Rock
Title:
Deaths
Category:
Craft / Animation - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Win Sing Development Co.
Title:
Bamboo
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Merit Award
Points:
5.0
Client:
ECPAT
Title:
Meet Emma
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Energizer/Litter Genie
Title:
I Haz a Catnip in Mah Head
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Raizen
Title:
Used Oil
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ford Motor Company
Title:
Wheel of Fortune
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Maxam
Title:
Civilization-Rome
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0