The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Leo
Client
Title
Category
Award
Points
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA
Category: Best of Show
Points: 135.00
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA
Category: Sustainable Development Goals
Points: 90.00
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA
Category: Best of Health & Wellness
Points: 90.00
The Mosaic
Agency: Leo Italia / Milan
Client: McDonald's
Category: Out of Home / Brand Installations & Environments
Points: 45.00
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA
Category: Public Relations
Points: 45.00
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA
Category: Cultural Driver for Good
Points: 45.00
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA
Category: Public Relations for Good
Points: 45.00
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA
Category: Commerce
Points: 45.00
Haven
Agency: Leo Australia / Sydney + Le Polish Bureau / Poland + OMD / Sydney + Hogarth / Sydney
Client: Suncorp Insurance
Category: Data-Driven Personalization
Points: 22.50
Haven
Agency: Leo Australia / Sydney + Le Polish Bureau / Poland + OMD / Sydney + Hogarth / Sydney
Client: Suncorp Insurance
Category: Creative Use of Data
Points: 22.50
DARESCORE
Agency: Leo India / Mumbai + PepsiCo India / Delhi
Client: Mountain Dew
Category: Brand Partnerships
Points: 21.00
Recruitment Race
Agency: Publicis Conseil / Paris + Prodigious / Paris + Webedia
Client: Renault
Category: Innovation / New Ideas in Gaming
Points: 21.00
Cars to Work
Agency: Publicis Conseil / Paris + Firm + Prodigious + Division
Client: Renault
Category: Creative Effectiveness / Automotive / Cars / Motorcycles / Trucks
Points: 21.00
UN Patent
Agency: Publicis Conseil / Paris + Prodigious / Paris + Razorfish + Epsilon
Client: Renault
Category: Products for Good
Points: 21.00
Let's End Fast Tech
Agency: Marcel / Paris + Back Market / Paris
Client: Back Market
Category: Integrated / Omnichannel Campaigns for Good
Points: 21.00
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA
Category: Business Transformation
Points: 21.00
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 10.50
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide
Category: Brand Partnerships / Multi-Brand
Points: 10.50
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 10.50
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide
Category: Brand Partnerships
Points: 10.50
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Multicultural Impact
Points: 10.50
The Dr Pepper Jingle
Agency: Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client: Dr Pepper
Category: Creator-Led Content / Single
Points: 10.50
Welcome Card
Agency: Publicis / Toronto + ThePub Productions / Toronto
Client: Rogers Communications
Category: Multicultural Impact
Points: 9.00
Gamers on Duty
Agency: Leo India / Mumbai + Lenovo India Pvt Ltd / Bengaluru
Client: Lenovo
Category: Games / Gaming
Points: 9.00
Taste The Familiar
Agency: Leo UAE / Dubai
Client: McDonald's
Category: Craft / Photography
Points: 9.00
The Unofficial Official Sound of F1
Agency: Leo India / Mumbai + PepsiCo International / Dublin
Client: PepsiCo
Category: Creator-Led Content / Single
Points: 9.00
Pubic Service Announcement
Agency: Marcel / Paris + Prodigious / Paris
Client: Kiehl's
Category: Print
Points: 9.00
Let's End Fast Tech
Agency: Marcel / Paris + Back Market / Paris
Client: Back Market
Category: Direct Marketing for Good
Points: 9.00
GamiFries
Agency: Leo Manila / Makati + BBH Singapore + McDonald's Philippines / Makati
Client: McDonald's Philippines/McDonald's
Category: Low Budget
Points: 4.50
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide
Category: Integrated / Omnichannel Campaign
Points: 4.50
Road Test Royale
Agency: BBDO / Chicago + Spool Marketing / Chicago + Publicis Collective / Chicago
Client: The General Insurance
Category: Experiential & Immersive
Points: 4.50
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide
Category: Brand Partnerships
Points: 4.50
Haven
Agency: Leo Australia / Sydney + OMD / Sydney + Hogarth / Sydney + Le Polish Bureau / Poland
Client: Suncorp Insurance
Category: Data for Good
Points: 4.50
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Brand Voice
Points: 4.50
Wildfire Watchtowers
Agency: Publicis / Toronto + ThePub Productions / Toronto + Grayson Music / Toronto
Client: Rogers Communications
Category: Data for Good
Points: 3.00
The Unofficial Official Sound of F1
Agency: Leo India / Mumbai + PepsiCo International / Dublin
Client: PepsiCo
Category: Influencer Marketing
Points: 3.00
Wildfire Watchtowers
Agency: Publicis / Toronto + ThePub Productions / Toronto + Grayson Music / Toronto
Client: Rogers Communications
Category: Technology for Good
Points: 3.00
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA
Category: Innovation / New Ideas in Public Relations
Points: 3.00
Gamers on Duty
Agency: Leo India / Mumbai + Lenovo India Pvt Ltd / Bengaluru
Client: Lenovo
Category: Digital & Online / Gaming
Points: 3.00
Pubic Service Announcement
Agency: Marcel / Paris + Prodigious / Paris
Client: Kiehl's
Category: Craft / Typography
Points: 3.00
Let's End Fast Tech
Agency: Marcel / Paris + Back Market / Paris
Client: Back Market
Category: Print & Promotional for Good
Points: 3.00
Taste The Familiar
Agency: Leo UAE / Dubai
Client: McDonald's
Category: Craft / Photography
Points: 3.00
RENAULT x ROLAND GARROS 2025
Agency: Publicis Conseil / Paris + Iconoclast / Paris + Prodigious
Client: Renault
Category: Cinematography / Single
Points: 3.00
UN Patent
Agency: Publicis Conseil / Paris + Prodigious / Paris + Razorfish + Epsilon
Client: Renault
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
THE M SSING PIECE
Agency: Publicis Thailand / Bangkok + Bananas
Client: KFC Thailand
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Let's End Fast Tech
Agency: Marcel / Paris + Back Market / Paris
Client: Back Market
Category: Cultural Driver for Good
Points: 3.00
Strings.
Agency: Publicis Conseil / Paris + Iconoclast / Germany + Cabin Edit + Studio Cardinal
Client: Cancer and Careers & Cancer@Work
Category: Craft / Art Direction
Points: 3.00
Welcome Card
Agency: Publicis / Toronto + ThePub Productions / Toronto
Client: Rogers Communications
Category: Cultural Driver for Good
Points: 3.00
TAILOR TEST
Agency: Leo India / Mumbai + ACKO General Insurance Ltd / Bangalore + Minikin DGWorks / Bangalore
Client: ACKO General Insurance Ltd
Category: Creative Use of Data
Points: 3.00
Three Letter Heist
Agency: Leo / Shanghai + Leo / Hong Kong
Client: McDonald’s
Category: Creative Effectiveness / Restaurants / Fast Food Outlets
Points: 3.00
Client:
AXA
Title:
Three Words
Category:
Best of Show
Award:
2026 Best of Show Best of Show Pencil
Points:
135.00
Client:
AXA
Title:
Three Words
Category:
Sustainable Development Goals
Award:
2026 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
AXA
Title:
Three Words
Category:
Best of Health & Wellness
Award:
2026 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
McDonald's
Title:
The Mosaic
Category:
Out of Home / Brand Installations & Environments
Award:
2026 Design in Advertising Gold Pencil
Points:
45.00
Client:
AXA
Title:
Three Words
Category:
Public Relations
Award:
2026 Health & Wellness Gold Pencil
Points:
45.00
Client:
AXA
Title:
Three Words
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Gold Pencil
Points:
45.00
Client:
AXA
Title:
Three Words
Category:
Public Relations for Good
Award:
2026 Public Relations Gold Pencil
Points:
45.00
Client:
AXA
Title:
Three Words
Category:
Commerce
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
Suncorp Insurance
Title:
Haven
Category:
Data-Driven Personalization
Award:
2026 Creative Use of Data Gold Pencil
Points:
22.50
Client:
Suncorp Insurance
Title:
Haven
Category:
Creative Use of Data
Award:
2026 Creative Use of Technology Gold Pencil
Points:
22.50
Client:
Mountain Dew
Title:
DARESCORE
Category:
Brand Partnerships
Award:
2026 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Renault
Title:
Recruitment Race
Category:
Innovation / New Ideas in Gaming
Award:
2026 Gaming Silver Pencil
Points:
21.00
Client:
Renault
Title:
Cars to Work
Category:
Creative Effectiveness / Automotive / Cars / Motorcycles / Trucks
Award:
2026 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Renault
Title:
UN Patent
Category:
Products for Good
Award:
2026 IP & Product Design Silver Pencil
Points:
21.00
Client:
Back Market
Title:
Let's End Fast Tech
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
AXA
Title:
Three Words
Category:
Business Transformation
Award:
2026 Public Relations Silver Pencil
Points:
21.00
Client:
Heineken
Title:
Pub Succession
Category:
B2B Communications
Award:
2026 Direct Marketing Silver Pencil
Points:
10.50
Client:
Tide
Title:
Tide Collateral Stains
Category:
Brand Partnerships / Multi-Brand
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
10.50
Client:
Heineken
Title:
Pub Succession
Category:
B2B Communications
Award:
2026 Public Relations Silver Pencil
Points:
10.50
Client:
Tide
Title:
Tide Collateral Stains
Category:
Brand Partnerships
Award:
2026 Social Media Silver Pencil
Points:
10.50
Client:
Heineken
Title:
Pub Succession
Category:
Multicultural Impact
Award:
2026 Cultural Driver Silver Pencil
Points:
10.50
Client:
Dr Pepper
Title:
The Dr Pepper Jingle
Category:
Creator-Led Content / Single
Award:
2026 Creator Content Silver Pencil
Points:
10.50
Client:
Rogers Communications
Title:
Welcome Card
Category:
Multicultural Impact
Award:
2026 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Lenovo
Title:
Gamers on Duty
Category:
Games / Gaming
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
McDonald's
Title:
Taste The Familiar
Category:
Craft / Photography
Award:
2026 Design in Advertising Bronze Pencil
Points:
9.00
Client:
PepsiCo
Title:
The Unofficial Official Sound of F1
Category:
Creator-Led Content / Single
Award:
2026 Creator Content Bronze Pencil
Points:
9.00
Client:
Kiehl's
Title:
Pubic Service Announcement
Category:
Print
Award:
2026 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Let's End Fast Tech
Category:
Direct Marketing for Good
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.00
Client:
McDonald's Philippines/McDonald's
Title:
GamiFries
Category:
Low Budget
Award:
2026 Creative Use of Technology Bronze Pencil
Points:
4.50
Client:
Tide
Title:
Tide Collateral Stains
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
4.50
Client:
The General Insurance
Title:
Road Test Royale
Category:
Experiential & Immersive
Award:
2026 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
Tide
Title:
Tide Collateral Stains
Category:
Brand Partnerships
Award:
2026 Branded Entertainment Bronze Pencil
Points:
4.50
Client:
Suncorp Insurance
Title:
Haven
Category:
Data for Good
Award:
2026 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
Heineken
Title:
Pub Succession
Category:
Brand Voice
Award:
2026 Public Relations Bronze Pencil
Points:
4.50
Client:
Rogers Communications
Title:
Wildfire Watchtowers
Category:
Data for Good
Award:
2026 Creative Use of Data Merit Award
Points:
3.00
Client:
PepsiCo
Title:
The Unofficial Official Sound of F1
Category:
Influencer Marketing
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
Rogers Communications
Title:
Wildfire Watchtowers
Category:
Technology for Good
Award:
2026 Creative Use of Technology Merit Award
Points:
3.00
Client:
AXA
Title:
Three Words
Category:
Innovation / New Ideas in Public Relations
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Lenovo
Title:
Gamers on Duty
Category:
Digital & Online / Gaming
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Kiehl's
Title:
Pubic Service Announcement
Category:
Craft / Typography
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
Back Market
Title:
Let's End Fast Tech
Category:
Print & Promotional for Good
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
McDonald's
Title:
Taste The Familiar
Category:
Craft / Photography
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
Renault
Title:
RENAULT x ROLAND GARROS 2025
Category:
Cinematography / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Renault
Title:
UN Patent
Category:
Innovation / New Ideas in IP & Product Design
Award:
2026 IP & Product Design Merit Award
Points:
3.00
Client:
KFC Thailand
Title:
THE M SSING PIECE
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Back Market
Title:
Let's End Fast Tech
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Cancer and Careers & Cancer@Work
Title:
Strings.
Category:
Craft / Art Direction
Award:
2026 Health & Wellness Merit Award
Points:
3.00
Client:
Rogers Communications
Title:
Welcome Card
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
ACKO General Insurance Ltd
Title:
TAILOR TEST
Category:
Creative Use of Data
Award:
2026 Health & Wellness Merit Award
Points:
3.00
Client:
McDonald’s
Title:
Three Letter Heist
Category:
Creative Effectiveness / Restaurants / Fast Food Outlets
Award:
2026 Creative Effectiveness Merit Award
Points:
3.00
