The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Cultural Driver
- All
- Branded Entertainment
- Creative Effectiveness
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Integrated
- Interactive & Online
- Mobile
- Moving Image Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
#
One Show
Network Rankings
MullenLowe Group
Client
Title
Category
Award
Points
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Cultural Driver
Points: 3.00