The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Out of Home / Billboards & Transit
Points: 45.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Craft / Use of Technology
Points: 9.00
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Physical Items
Points: 9.00
QR Whopper
Agency: DAVID / São Paulo
Client: Burger King
Category: Digital & Online / Websites & Mobile
Points: 3.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia
Category: Digital & Online / Ecommerce
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up
Category: Digital & Online / Social Media Post - Single
Points: 3.00
Don't drink and buy
Agency: DAVID / Miami + The Mill / Los Angeles
Client: Budweiser
Category: Digital & Online / Social Media Post - Series
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
King Stairs
Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Magnolia
Agency: Ogilvy / New York + Open Mind / New York
Client: Gerber
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London
Client: Ogilvy UK
Category: Craft / Art Direction
Points: 3.00
#NotJustACadburyAd
Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client: Mondelez
Category: Craft / Data-Driven Personalization
Points: 3.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Items
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
QR Whopper
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Digital & Online / Social Media Post - Single
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
Don't drink and buy
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
King Stairs
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Gerber
Title:
Magnolia
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00