The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Best of Direct Marketing
Points: 90.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Fusion Pencil
Points: 90.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Best of Integrated
Points: 90.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Integrated Branding Campaign
Points: 45.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Multi-Country or Global / CSR
Points: 45.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Experiential & Installations / Brand Installations
Points: 45.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Uber Heetch
Agency: Marcel / Paris
Client: Heetch
Category: Non-traditional & Guerrilla Marketing
Points: 21.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Brand Partnerships
Points: 21.00
Uber Heetch
Agency: Marcel / Paris
Client: Heetch
Category: Promotional Items / Physical Products
Points: 21.00
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client: Heineken
Category: Integrated Branding Campaign
Points: 21.00
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King
Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Online & Mobile Video / Online-only Video - Single
Points: 21.00
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Brand Partnerships
Points: 21.00
Millboard
Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin
Client: Mercedes-Benz
Category: Experiential & Installations / Brand Installations
Points: 21.00
Uber Heetch
Agency: Marcel / Paris
Client: Heetch
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Craft / Art Direction
Points: 21.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Moving Image / Single
Points: 9.00
Not Paris
Agency: Marcel / Paris
Client: Transavia
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Stunts & Activations
Points: 9.00
The Lil Jif Project
Agency: PSOne / New York + The J.M. Smucker Company / Orrville
Client: Jif
Category: Integrated Branding Campaign
Points: 9.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Brand Partnerships
Points: 9.00
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Craft / Storytelling
Points: 9.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Artist / Brand Collaboration
Points: 9.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Brand Partnerships
Points: 9.00
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google
Category: Out of Home / Series
Points: 3.00
Nora's Joy
Agency: CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Client: Toyota
Category: Craft / Animation
Points: 3.00
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Social Channel / Single Platform
Points: 3.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Packaging / Specialty
Points: 3.00
A Lockdown Love Story
Agency: Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo
Client: Heineken
Category: Online Films & Video / Long Form - Single
Points: 3.00
Uber Heetch
Agency: Marcel / Paris
Client: Heetch
Category: Promotional / Collateral Items
Points: 3.00
OREO VAULT
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
The Beauty of Blackness
Agency: Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client: Sephora
Category: Full Length Video / Single or Series / Episodic
Points: 3.00
The Healthy Map
Agency: Publicis Conseil / Paris
Client: Carrefour
Category: Games / Gaming
Points: 3.00
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Brand Partnerships
Points: 3.00
Samsung Exposure on Hulu
Agency: BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas
Client: Samsung Electronics
Category: Brand Partnerships
Points: 3.00
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Digital & Online / Websites & Mobile
Points: 3.00
The Fall Collection
Agency: BBH / London
Client: Burger King UK
Category: Events / Stunts / Competitions / Virtual
Points: 3.00
The Healthy Map
Agency: Publicis Conseil / Paris
Client: Carrefour
Category: Brands & The Metaverse
Points: 3.00
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client: Heineken
Category: Television & VOD / Long Form - Single
Points: 3.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Online Films & Video / Long Form - Single
Points: 3.00
Codashop Bounty Hunter's Guild
Agency: BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore
Client: Codashop
Category: Mobile Games / Brand Integration / Placement
Points: 3.00
Not Paris
Agency: Marcel / Paris
Client: Transavia
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Physical Product / Promotional
Points: 3.00
The Lil Jif Project
Agency: PSOne / New York + The J.M. Smucker Company / Orrville
Client: Jif
Category: Original Music / Song
Points: 3.00
Pick up the Pace
Agency: Publicis / Dublin + Virgin Media Ireland
Client: Virgin Media
Category: Craft / Use of Music
Points: 3.00
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Award:
2022 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Black-Owned Friday
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Award:
2022 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Google
Title:
Black-Owned Friday
Category:
Integrated Branding Campaign
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Shutter Ads
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Shutter Ads
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Heetch
Title:
Uber Heetch
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional Items / Physical Products
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
Heineken
Title:
The Night is Young
Category:
Integrated Branding Campaign
Award:
2022 Integrated Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Mercedes-Benz
Title:
Millboard
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Heetch
Title:
Uber Heetch
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Google
Title:
Black-Owned Friday
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Google
Title:
Black-Owned Friday
Category:
Moving Image / Single
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Heetch
Title:
Uber Heetch
Category:
Brand Voice
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Stunts & Activations
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
Jif
Title:
The Lil Jif Project
Category:
Integrated Branding Campaign
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Craft / Storytelling
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Google
Title:
Black-Owned Friday
Category:
Artist / Brand Collaboration
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Series
Award:
2022 Design Merit Award
Points:
3.00
Client:
Toyota
Title:
Nora's Joy
Category:
Craft / Animation
Award:
2022 Design Merit Award
Points:
3.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
3.00
Client:
Heineken
Title:
A Lockdown Love Story
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional / Collateral Items
Award:
2022 Design Merit Award
Points:
3.00
Client:
OREO
Title:
OREO VAULT
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Sephora
Title:
The Beauty of Blackness
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Carrefour
Title:
The Healthy Map
Category:
Games / Gaming
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Heetch
Title:
Uber Heetch
Category:
Stunts & Activations
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Samsung Electronics
Title:
Samsung Exposure on Hulu
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King UK
Title:
The Fall Collection
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Carrefour
Title:
The Healthy Map
Category:
Brands & The Metaverse
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Heineken
Title:
The Night is Young
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Google
Title:
Black-Owned Friday
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Codashop
Title:
Codashop Bounty Hunter's Guild
Category:
Mobile Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.00
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Jif
Title:
The Lil Jif Project
Category:
Original Music / Song
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Virgin Media
Title:
Pick up the Pace
Category:
Craft / Use of Music
Award:
2022 Radio & Audio Merit Award
Points:
3.00
