The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Best of Integrated
Points: 90.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Best of Direct Marketing
Points: 90.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Fusion Pencil
Points: 90.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Multi-Country or Global / CSR
Points: 45.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations
Points: 45.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Integrated Branding Campaign
Points: 45.00
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Integrated Branding Campaign
Points: 21.00
Uber Heetch
Agency: Marcel / Paris Client: Heetch Category: Promotional Items / Physical Products
Points: 21.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online & Mobile Video / Online-only Video - Single
Points: 21.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Brand Partnerships
Points: 21.00
Uber Heetch
Agency: Marcel / Paris Client: Heetch Category: Non-traditional & Guerrilla Marketing
Points: 21.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
Points: 21.00
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm Client: Burger King Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
Millboard
Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations
Points: 21.00
Uber Heetch
Agency: Marcel / Paris Client: Heetch Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Craft / Art Direction
Points: 21.00
The Lil Jif Project
Agency: PSOne / New York + The J.M. Smucker Company / Orrville Client: Jif Category: Integrated Branding Campaign
Points: 9.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
Points: 9.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Craft / Storytelling
Points: 9.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Artist / Brand Collaboration
Points: 9.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York Client: OREO Category: Stunts & Activations
Points: 9.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Moving Image / Single
Points: 9.00
Not Paris
Agency: Marcel / Paris Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
Points: 9.00
The Healthy Map
Agency: Publicis Conseil / Paris Client: Carrefour Category: Games / Gaming
Points: 3.00
Samsung Exposure on Hulu
Agency: BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas Client: Samsung Electronics Category: Brand Partnerships
Points: 3.00
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York Client: Google Category: Out of Home / Series
Points: 3.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Community Building
Points: 3.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Brand Partnerships
Points: 3.00
Not Paris
Agency: Marcel / Paris Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Nora's Joy
Agency: CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles Client: Toyota Category: Craft / Animation
Points: 3.00
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Television & VOD / Long Form - Single
Points: 3.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online Films & Video / Long Form - Single
Points: 3.00
A Lockdown Love Story
Agency: Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo Client: Heineken Category: Online Films & Video / Long Form - Single
Points: 3.00
The Lil Jif Project
Agency: PSOne / New York + The J.M. Smucker Company / Orrville Client: Jif Category: Original Music / Song
Points: 3.00
OREO VAULT
Agency: the community / Miami + OREO / New York Client: OREO Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Digital & Online / Websites & Mobile
Points: 3.00
Codashop Bounty Hunter's Guild
Agency: BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore Client: Codashop Category: Mobile Games / Brand Integration / Placement
Points: 3.00
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York Client: OREO Category: Physical Product / Promotional
Points: 3.00
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York Client: Google Category: Murals
Points: 3.00
Pick up the Pace
Agency: Publicis / Dublin + Virgin Media Ireland Client: Virgin Media Category: Craft / Use of Music
Points: 3.00
The 245km exhibition
Agency: Marcel / Paris + Prime Video / Paris Client: Prime Video Category: Experiential & Installations / Brand Installations
Points: 3.00
The Fall Collection
Agency: BBH / London Client: Burger King UK Category: Craft / Art Direction
Points: 3.00
The Fall Collection
Agency: BBH / London Client: Burger King UK Category: Events / Stunts / Competitions / Virtual
Points: 3.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Social Channel / Single Platform
Points: 3.00
The Healthy Map
Agency: Publicis Conseil / Paris Client: Carrefour Category: Brands & The Metaverse
Points: 3.00
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Award:
2022 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Award:
2022 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Black-Owned Friday
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Heineken
Title:
Shutter Ads
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Shutter Ads
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Google
Title:
Black-Owned Friday
Category:
Integrated Branding Campaign
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
Heineken
Title:
The Night is Young
Category:
Integrated Branding Campaign
Award:
2022 Integrated Silver Pencil
Points:
21.00
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional Items / Physical Products
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Heetch
Title:
Uber Heetch
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Mercedes-Benz
Title:
Millboard
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Heetch
Title:
Uber Heetch
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Google
Title:
Black-Owned Friday
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Jif
Title:
The Lil Jif Project
Category:
Integrated Branding Campaign
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Craft / Storytelling
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Google
Title:
Black-Owned Friday
Category:
Artist / Brand Collaboration
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Stunts & Activations
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
Google
Title:
Black-Owned Friday
Category:
Moving Image / Single
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
Heetch
Title:
Uber Heetch
Category:
Brand Voice
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
Carrefour
Title:
The Healthy Map
Category:
Games / Gaming
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Samsung Electronics
Title:
Samsung Exposure on Hulu
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Series
Award:
2022 Design Merit Award
Points:
3.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
Toyota
Title:
Nora's Joy
Category:
Craft / Animation
Award:
2022 Design Merit Award
Points:
3.00
Client:
Heineken
Title:
The Night is Young
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Google
Title:
Black-Owned Friday
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Heineken
Title:
A Lockdown Love Story
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Jif
Title:
The Lil Jif Project
Category:
Original Music / Song
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
OREO
Title:
OREO VAULT
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Codashop
Title:
Codashop Bounty Hunter's Guild
Category:
Mobile Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.00
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Murals
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Virgin Media
Title:
Pick up the Pace
Category:
Craft / Use of Music
Award:
2022 Radio & Audio Merit Award
Points:
3.00
Client:
Prime Video
Title:
The 245km exhibition
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Burger King UK
Title:
The Fall Collection
Category:
Craft / Art Direction
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Burger King UK
Title:
The Fall Collection
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Carrefour
Title:
The Healthy Map
Category:
Brands & The Metaverse
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
