The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Moving Image / Single
Points: 21.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Use of Drama
Points: 21.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Craft / Writing
Points: 21.00
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna
Category: Craft / Art Direction
Points: 21.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Cinema Advertising
Points: 21.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Film & Video for Good
Points: 21.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Innovation / Execution in Film
Points: 21.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Direction / Single
Points: 21.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Direction / Single
Points: 21.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Direction / Single
Points: 21.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Animation / Single
Points: 21.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Products for Good
Points: 10.50
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Moving Image / Single
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
The Waiting Room
Category:
Craft / Writing
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
Moderna
Title:
Ashe Versus
Category:
Craft / Art Direction
Award:
2024 Pharma Silver Pencil
Points:
21.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinema Advertising
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Film & Video for Good
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Innovation / Execution in Film
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00