The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Wavemaker
Client
Title
Category
Award
Points
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate
Category: Use of AI / Visuals
Points: 1.50
KFC x Street Fighter
Agency: Courage / Toronto + KFC / Toronto + Wavemaker / Toronto + Narrative / Toronto
Client: KFC
Category: Brand Integration
Points: 1.50
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate
Category: Integrated / Omnichannel Campaign
Points: 1.50
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Wavemaker / Bangkok + Hogarth X Underdoc / Bangkok
Client: Colgate
Category: Use of Drama
Points: 1.50
Fixed It
Agency: Courage / Toronto + KFC / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto
Client: KFC
Category: Social Post / Real-time Response
Points: 1.50
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate
Category: Public Relations for Good
Points: 1.50
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Hogarth X Underdoc / Bangkok + Wavemaker / Bangkok
Client: Colgate
Category: Casting
Points: 1.50
Clash Puzzles
Agency: DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client: Clash of Clans
Category: Brand Partnerships
Points: 1.50
Clash Puzzles
Agency: DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client: Clash of Clans
Category: Billboards & Transit / Series
Points: 1.50
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Experiential & Immersive for Good
Points: 1.00
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Direct Marketing for Good
Points: 1.00
Pizza Refill
Agency: Leo Burnett / Toronto + Diamond Marketing / Toronto + Edelman / Toronto + Wavemaker / Toronto
Client: Pizza Hut Canada
Category: Stunts & Activations
Points: 1.00
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Integrated / Omnichannel Campaigns for Good
Points: 1.00
Client:
Colgate
Title:
A Million Logos
Category:
Use of AI / Visuals
Award:
2024 Creative Use of Technology Merit Award
Points:
1.50
Client:
KFC
Title:
KFC x Street Fighter
Category:
Brand Integration
Award:
2024 Gaming Merit Award
Points:
1.50
Client:
Colgate
Title:
A Million Logos
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Merit Award
Points:
1.50
Client:
Colgate
Title:
The Boxer
Category:
Use of Drama
Award:
2024 Branded Entertainment Merit Award
Points:
1.50
Client:
KFC
Title:
Fixed It
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
1.50
Client:
Colgate
Title:
A Million Logos
Category:
Public Relations for Good
Award:
2024 Public Relations Merit Award
Points:
1.50
Client:
Colgate
Title:
The Boxer
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
1.50
Client:
Clash of Clans
Title:
Clash Puzzles
Category:
Brand Partnerships
Award:
2024 Out of Home Merit Award
Points:
1.50
Client:
Clash of Clans
Title:
Clash Puzzles
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
1.50
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Merit Award
Points:
1.00
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
1.00
Client:
Pizza Hut Canada
Title:
Pizza Refill
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
1.00