The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Public Service / Political - Video / Cinema
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
Information is Ammunition
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression
Category: Public Service / Political - Print / Collateral - Campaign
Points: 10.0
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Video Craft / Scriptwriting
Points: 10.0
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates
Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 10.0
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness
Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Life Cuts
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images
Category: Non-Broadcast / Online
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: National Australia Bank
Category: Integrated Branding / Consumer Campaign
Points: 5.0
SAPEURS
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 5.0
Briefcase
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: The National Australia Bank
Category: Experiential Advertising / Events and Competitions
Points: 5.0
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland
Client: Samsung New Zealand
Category: Outdoor / Digital / Electronic
Points: 5.0
Instant News Satire
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Samsung New Zealand
Category: E-Publication Ads / Single
Points: 5.0
All Is Right
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / 60 Second - Single
Points: 5.0
Unintroducing
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Print Craft / Writing - Single or Campaign
Points: 5.0
BREMONT WATCHES PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: Bremont Watches
Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Animals
Agency: BBDO Mexico / Mexico City
Client: BAYER
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Childlike Imagination
Agency: BBDO / New York
Client: GE
Category: Video Craft / Direction
Points: 5.0
Expert Opinion
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Video Craft / Scriptwriting
Points: 5.0
THE JOB
Agency: Abbott Mead Vickers BBDO / London
Client: The London Metropolitan Police
Category: Video Craft / Scriptwriting
Points: 5.0
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz
Category: Radio Craft / Scriptwriting
Points: 5.0
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF
Category: Innovation in Outdoor / Outdoor
Points: 5.0
Nothing Beats a Jingle
Agency: Clemenger BBDO / Wellington
Client: Wellington International Ukulele Orchestra
Category: Innovation in Radio / Radio
Points: 5.0
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF
Category: Public Service Experiential Advertising / Experiential
Points: 5.0
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation
Category: Direct Marketing / Ambient Media
Points: 5.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne
Client: Tourism Victoria
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Video Stamp
Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client: Australia Post
Category: Digital Direct Marketing / Mobile
Points: 5.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Elephants
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Danger - Dog
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Signs - 40
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Sings - Stop
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Meat
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Salmon
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Green Onion
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Real AD
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Smiley
Agency: BBDO Proximity / Duesseldorf
Client: Sennheiser Electronic GmbH & Co.KG
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness
Category: Consumer Television / 60 Second - Single
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Canadian Journalists for Free Expression
Title:
Information is Ammunition
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Life Cuts
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Footify FM
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Diageo / Guinness
Title:
SAPEURS
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Briefcase
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The National Australia Bank
Title:
Footify FM
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Outdoor / Digital / Electronic
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
Instant News Satire
Category:
E-Publication Ads / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Bremont Watches
Title:
BREMONT WATCHES PRINT CAMPAIGN
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Splash
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BAYER
Title:
Animals
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
Childlike Imagination
Category:
Video Craft / Direction
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Expert Opinion
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The London Metropolitan Police
Title:
THE JOB
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Who knows what you're getting - Spider
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
The Ant Rally
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Wellington International Ukulele Orchestra
Title:
Nothing Beats a Jingle
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
The Ant Rally
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Pepsi + MyShelter Foundation
Title:
Night Light
Category:
Direct Marketing / Ambient Media
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Australia Post
Title:
Video Stamp
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Elephants
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Meat
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Salmon
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Green Onion
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Splash
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sennheiser Electronic GmbH & Co.KG
Title:
Smiley
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
