The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Experiential Advertising / Events & Competitions
Points: 10.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Experiential Advertising / Installations
Points: 10.0
Mars Bites Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites
Category: Integrated Branding / Consumer Campaign
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Integrated Branding / Online Campaign
Points: 5.0
Lifetime of Difference Project Integrated Campaign
Agency: BBDO / New York
Client: Autism Speaks
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Lifetime of Difference Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0