The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 15.0
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 10.0
Football or Father
Agency: BBDO / Belgium
Client: Love Condom
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
The Message from the Lungs
Agency: BBDO / BANGKOK
Client: Thai Health Promotion Foundation
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Beck's Scratchbottle
Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client: Anheuser-Busch InBev
Category: Innovation - Package Design / Package Design
Points: 5.0
smart parking ramps
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler /smart MBD
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Thai Health Promotion Foundation
Title:
The Message from the Lungs
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Anheuser-Busch InBev
Title:
Beck's Scratchbottle
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Merit Award
Points:
5.0