The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Integrated Campaign
Points: 3.00
Friend-vertising
Agency: Colenso BBDO / New Zealand + Spark NZ / Auckland + Good Oil / Auckland + Liquid Studios / Auckland
Client: Skinny
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
Pedestal Project
Agency: BBDO / New York
Client: Color of Change
Category: Experiential / Brand Installations
Points: 3.00
Dream Number
Agency: Impact BBDO / Dubai
Client: Loto Libanais
Category: Digital & Online / Ecommerce
Points: 3.00
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Booster Tag
Agency: CHE Proximity / Australia + RACV + Guilty + TAC
Client: RACV
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Skinny
Title:
Friend-vertising
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Color of Change
Title:
Pedestal Project
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Loto Libanais
Title:
Dream Number
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00