The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
dentsu aegis network
Client
Title
Category
Award
Points
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer
Category: Mobile Applications / Consumer Goods
Points: 15.0
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
#Tweet2Lease
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer
Category: Social Media / Best Use of a Social Network
Points: 5.0
ALL DRIVE. No drama.
Agency: mcgarrybowen / Chicago
Client: Cars.com
Category: Consumer Television / :20 & Under - Campaign
Points: 5.0
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW
Category: Consumer Television / :20 & Under - Single
Points: 5.0
Diabetes Test
Agency: Dentsu Indonesia / Jakarta
Client: Dentsu / Project Dia
Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 5.0
Photos for Life - a charity photo stock
Agency: Isobar Poland / Warsaw
Client: Rak'n'Roll Win Your Life
Category: Websites / Public Service / Non-Profit
Points: 5.0
Client:
Kraft Foods/ Oscar Mayer
Title:
Wake Up & Smell The Bacon
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Red Roof Inn
Title:
Turning Flight Cancellations into Hotel Reservations
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Oscar Mayer
Title:
#Tweet2Lease
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Cars.com
Title:
ALL DRIVE. No drama.
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
HI-CHEW
Title:
GRAPE FLAVOR
Category:
Consumer Television / :20 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Dentsu / Project Dia
Title:
Diabetes Test
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Merit Award
Points:
5.0