The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
dentsu
Client
Title
Category
Award
Points
Beyond Labels
Agency: HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client: HERALBONY
Category: Best of IP & Product Design
Points: 90.00
Beyond Labels
Agency: HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client: HERALBONY
Category: Narrative & World-Building
Points: 45.00
FUELED BY IMAGINATION
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client: Japan Aerospace Exploration Agency
Category: Posters / Series
Points: 21.00
VOICE OF FOOD
Agency: DENTSU INC. / Tokyo + kome inc. + TYO Inc. MONSTER
Client: Ajinomoto Co., Inc.
Category: Radio & Audio for Good
Points: 21.00
PLAYFUL STAMINA
Agency: DENTSU INC. / Tokyo
Client: NIKKEI INC.
Category: Posters / Series
Points: 9.00
History Outnumbered
Agency: Dentsu Creative Iberia / Lisbon
Client: History Channel
Category: Print & Promotional for Good
Points: 9.00
History Outnumbered
Agency: Dentsu Creative Iberia / Lisbon
Client: History Channel
Category: Out of Home for Good
Points: 3.00
FUELED BY IMAGINATION
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client: Japan Aerospace Exploration Agency
Category: Craft / Illustration
Points: 3.00
Because you move forward.
Agency: DENTSU INC. / Tokyo + WOIL inc. / Tokyo + SHOEI Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Category: Craft / Art Direction
Points: 3.00
Because you move forward.
Agency: DENTSU INC. / Tokyo + WOIL inc. / Tokyo + SHOEI Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Category: Posters / Series
Points: 3.00
Endangered Species AR Bird Watching Newspaper
Agency: DENTSU INC. / Tokyo + drawrope / Nagoya + Cloud CIRCUS / Tokyo
Client: Chunichi Shimbun Co.,Ltd.
Category: Editorial / Magazines & Newspapers
Points: 3.00
Waves of Will powered by NTT
Agency: NTT, Inc./ NTT Human Informatics Laboratories / Tokyo + DENTSU INC. / Tokyo + Dentsu Lab / Tokyo + Dentsu Creative / Amsterdam
Client: NTT
Category: Technology for Good
Points: 3.00
No Labels
Agency: DENTSU INC. / Tokyo
Client: ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY
Category: Craft / Photography
Points: 3.00
No Labels
Agency: DENTSU INC. / Tokyo
Client: ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY
Category: Craft / Art Direction
Points: 3.00
Beyond Labels
Agency: HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client: HERALBONY
Category: Cultural Driver for Good
Points: 3.00
FRIES BEAT 2025
Agency: DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo + TREE Digital Studio Inc. / Tokyo + PR Consulting Dentsu Inc. / Tokyo
Client: McDonald's Company (Japan), Ltd.
Category: Animation / Single
Points: 3.00
History Outnumbered
Agency: Dentsu Creative Iberia / Lisbon
Client: History Channel
Category: Posters / Series
Points: 3.00
History Outnumbered
Agency: Dentsu Creative Iberia / Lisbon
Client: History Channel
Category: Billboards & Transit / Series
Points: 3.00
Waves of Will powered by NTT
Agency: NTT, Inc./ NTT Human Informatics Laboratories / Tokyo + DENTSU INC. / Tokyo + Dentsu Lab / Tokyo + Dentsu Creative / Amsterdam
Client: NTT
Category: Interactive & Mobile for Good
Points: 3.00
VOICE OF FOOD
Agency: DENTSU INC. / Tokyo + kome inc. + TYO Inc. MONSTER
Client: Ajinomoto Co., Inc.
Category: Utility
Points: 3.00
Unfreeze My Rights
Agency: Dentsu Creative Taiwan / Taipei + dentsu Group Taiwan / Taipei + dentsu X Taiwan / Taipei
Client: Awakening Foundation
Category: Fusion Pencil
Points: 3.00
FUELED BY IMAGINATION
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client: Japan Aerospace Exploration Agency
Category: Craft / Illustration
Points: 3.00
The Self Lawsuit
Agency: Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client: Netflix
Category: Influencer Marketing / Use of Celebrity
Points: 1.50
No Lineup Festival
Agency: Atenas.ag / Sao Paulo + LePub Brazil / Sao Paulo + Lema / Sao Paulo + Dentsu Brazil / Sao Paulo
Client: Heineken
Category: Experiential / Immersive / Events
Points: 1.50
The Self Lawsuit
Agency: Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client: Netflix
Category: Narrative / Character-Led
Points: 1.50
Blizzard Banks
Agency: Publicis / Toronto + dentsu X / Toronto + ThePub Productions / Toronto + Media Profile / Toronto
Client: Dairy Queen
Category: Brand Installations
Points: 1.50
Falling Coupons
Agency: Publicis / Toronto + dentsu X / Toronto
Client: Dairy Queen
Category: Commerce
Points: 1.50
Falling Coupons
Agency: Publicis / Toronto + dentsu X / Toronto
Client: Dairy Queen
Category: Inventive Feature Use or Modification
Points: 1.50
Client:
HERALBONY
Title:
Beyond Labels
Category:
Best of IP & Product Design
Award:
2026 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
HERALBONY
Title:
Beyond Labels
Category:
Narrative & World-Building
Award:
2026 IP & Product Design Gold Pencil
Points:
45.00
Client:
Japan Aerospace Exploration Agency
Title:
FUELED BY IMAGINATION
Category:
Posters / Series
Award:
2026 Design & Branding Silver Pencil
Points:
21.00
Client:
Ajinomoto Co., Inc.
Title:
VOICE OF FOOD
Category:
Radio & Audio for Good
Award:
2026 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
NIKKEI INC.
Title:
PLAYFUL STAMINA
Category:
Posters / Series
Award:
2026 Design & Branding Bronze Pencil
Points:
9.00
Client:
History Channel
Title:
History Outnumbered
Category:
Print & Promotional for Good
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
History Channel
Title:
History Outnumbered
Category:
Out of Home for Good
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Japan Aerospace Exploration Agency
Title:
FUELED BY IMAGINATION
Category:
Craft / Illustration
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Because you move forward.
Category:
Craft / Art Direction
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Because you move forward.
Category:
Posters / Series
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
Chunichi Shimbun Co.,Ltd.
Title:
Endangered Species AR Bird Watching Newspaper
Category:
Editorial / Magazines & Newspapers
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
NTT
Title:
Waves of Will powered by NTT
Category:
Technology for Good
Award:
2026 Creative Use of Technology Merit Award
Points:
3.00
Client:
ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY
Title:
No Labels
Category:
Craft / Photography
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY
Title:
No Labels
Category:
Craft / Art Direction
Award:
2026 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
HERALBONY
Title:
Beyond Labels
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
McDonald's Company (Japan), Ltd.
Title:
FRIES BEAT 2025
Category:
Animation / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
History Channel
Title:
History Outnumbered
Category:
Posters / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
History Channel
Title:
History Outnumbered
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
NTT
Title:
Waves of Will powered by NTT
Category:
Interactive & Mobile for Good
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Ajinomoto Co., Inc.
Title:
VOICE OF FOOD
Category:
Utility
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Awakening Foundation
Title:
Unfreeze My Rights
Category:
Fusion Pencil
Award:
2026 Fusion Pencil Merit Award
Points:
3.00
Client:
Japan Aerospace Exploration Agency
Title:
FUELED BY IMAGINATION
Category:
Craft / Illustration
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
Netflix
Title:
The Self Lawsuit
Category:
Influencer Marketing / Use of Celebrity
Award:
2026 Social Media Merit Award
Points:
1.50
Client:
Heineken
Title:
No Lineup Festival
Category:
Experiential / Immersive / Events
Award:
2026 The Indies Merit Award
Points:
1.50
Client:
Netflix
Title:
The Self Lawsuit
Category:
Narrative / Character-Led
Award:
2026 Creator Content Merit Award
Points:
1.50
Client:
Dairy Queen
Title:
Blizzard Banks
Category:
Brand Installations
Award:
2026 Out of Home Merit Award
Points:
1.50
Client:
Dairy Queen
Title:
Falling Coupons
Category:
Commerce
Award:
2026 Social Media Merit Award
Points:
1.50