The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
fcb
Client
Title
Category
Award
Points
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Creative Use of Data / Targeting
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Digital Experiential / Interactive Digital Installations
Points: 2.0
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS
Category: Broadcast / Single
Points: 2.0
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS
Category: Craft / Writing - Single
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client: Illinois Council Against Handgun Violence
Category: Events / Stunts / Competitions
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Events / Stunts / Competitions
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Responsive Environments
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Use of Technology
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Craft / Use of Sound
Points: 2.0
YOU-turn
Agency: FCB / Toronto
Client: Responsible Gambling Council
Category: Use of Smart Devices & Voice Assistants
Points: 2.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio
Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Creative Use of Data
Points: 2.0
The egg which doesn't kill the chicken
Agency: Brand Station / Paris + WIZZ / Paris
Client: Poulehouse
Category: Visual & Audio Craft / Animation
Points: 2.0
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company
Category: Integrated Branding Campaign
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Creative Use of Data / Storytelling
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Creative Use of Data / Real-Time
Points: 2.0
YOU-turn
Agency: FCB / Toronto
Client: Responsible Gambling Council
Category: Digital Product
Points: 2.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Integrated Digital & Physical Product
Points: 2.0
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom
Category: Billboards & Transit / Campaign
Points: 2.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: Illinois Council Against Handgun Violence
Category: Experiential & Installations / Brand Installations
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Experiential & Installations / Brand Installations
Points: 2.0
Stage Your Driveway
Agency: FCB / Toronto
Client: BMW
Category: Innovation in Out of Home
Points: 2.0
Raven Mail
Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago
Client: Chicago Humanities Festival
Category: Innovation in Out of Home
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India
Category: Newspaper / Campaign
Points: 2.0
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom
Category: Posters / Campaign
Points: 2.0
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client: Trapa Chocolates
Category: Innovation in Print
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India
Category: Innovation in Print
Points: 2.0
The Open Door Project
Agency: FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM
Client: The Millennium School
Category: Sustainable Development Goals
Points: 2.0
Poulehouse
Agency: Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris
Client: Poulehouse
Category: Craft - Animation / Single
Points: 2.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Printing & Paper Craft
Points: 2.0
The Real Cost - One Leaves
Agency: FCB NY / New York + Initiative / New York
Client: FDA
Category: Games / Digital & Physical
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Experiential / Brand Installations
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India
Category: User-Generated Content
Points: 2.0
Pioneers
Agency: FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina
Client: Beiersdorf
Category: Online Films & Video / Long Form - Single
Points: 2.0
YOU-turn
Agency: FCB / Toronto
Client: Responsible Gambling Council
Category: Applications
Points: 2.0
YOU-turn
Agency: FCB / Toronto
Client: Responsible Gambling Council
Category: Innovation in Mobile
Points: 2.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Innovation in Mobile
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India
Category: Brand Voice
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India
Category: Reputation Management
Points: 2.0
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client: Trapa Chocolates
Category: Current Event Response
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Current Event Response
Points: 2.0
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company
Category: Integrated PR Campaign
Points: 2.0
Boys Do What Men Teach Them
Agency: HelloFCB+ / Cape Town
Client: City of Cape Town
Category: Craft - Direction / Campaign
Points: 2.0
The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client: Janssen Pharmaceuticals
Category: Moving Image / Series
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Experiential / Brand Installations
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Digital & Online / Websites & Mobile
Points: 2.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 2.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Broadcast / Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Craft / Writing - Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
BMW
Title:
Stage Your Driveway
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Wavio
Title:
See Sound
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Poulehouse
Title:
The egg which doesn't kill the chicken
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
VOO Telecom
Title:
Video Call Art
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
BMW
Title:
Stage Your Driveway
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Chicago Humanities Festival
Title:
Raven Mail
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
VOO Telecom
Title:
Video Call Art
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
The Millennium School
Title:
The Open Door Project
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
Poulehouse
Title:
Poulehouse
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Merit Award
Points:
2.0
Client:
FDA
Title:
The Real Cost - One Leaves
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
User-Generated Content
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Beiersdorf
Title:
Pioneers
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Innovation in Mobile
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Mobile
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
City of Cape Town
Title:
Boys Do What Men Teach Them
Category:
Craft - Direction / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Janssen Pharmaceuticals
Title:
The Untold Episodes
Category:
Moving Image / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
