The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Experiential & Immersive
- All
- Best of Show
- Branded Entertainment
- Creative Use of AI
- Creative Use of Data
- Creative Use of Technology
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
Merit
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
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Client
Title
Category
Award
Points
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Events / Virtual
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Brand Installations
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Responsive Environments
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Experiential Audio
Points: 3.00
Rockseeds
Agency: Change an FCB alliance / Paris + FCB Global / New York
Client: TBS - UNESCO - ONE OCEAN
Category: Experiential & Immersive for Good
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Experiential & Immersive
Points: 3.00