The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
grey group
Client
Title
Category
Award
Points
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Short Form Video / Series / Episodic
Points: 45.00
NPC
Agency: Grey / London
Client: Pringles/Kellogg's
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.00
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Traditional Media Relations
Points: 45.00
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client: The Coca-Cola Company / Coca-Cola
Category: Long Form Video / Single
Points: 21.00
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Brand Partnerships
Points: 21.00
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Social Post / Real-time Response
Points: 10.50
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna
Category: Craft / Writing - Single
Points: 9.00
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Long Form Video / Series / Episodic
Points: 9.00
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client: ViiV Healthcare
Category: Public Relations
Points: 9.00
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Craft / Use of Technology
Points: 4.50
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Creative Use of Data
Points: 4.50
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client: ViiV Healthcare
Category: Experiential / Immersive / Events
Points: 3.00
Sonic Chip
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Experiential Radio & Audio
Points: 3.00
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna
Category: Broadcast / Single
Points: 3.00
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.00
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Brand Partnerships
Points: 3.00
Feel What We Feel
Agency: Grey Canada / Toronto + TANK Worldwide / Montréal
Client: Razom
Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
Hamster
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.00
Multigran
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Octocurse
Agency: Biscuit Filmworks / London + Grey / London
Client: PETA
Category: Television & VOD / Over 60 Seconds - Single
Points: 3.00
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Integrated PR Campaign
Points: 3.00
America's Most Haunted
Agency: Grey / New York + CANJA Audio Culture / São Paulo
Client: Change the Ref
Category: Sound Design
Points: 3.00
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Direct Marketing
Points: 3.00
The Anatomy of Great Creative
Agency: Grey / New York
Client: Clio Health
Category: Print
Points: 3.00
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Public Relations
Points: 3.00
Feel What We Feel
Agency: Grey Canada / Toronto + TANK Worldwide / Montréal
Client: Razom
Category: Integrated Campaign
Points: 3.00
The Unforbidden Fruit
Agency: Grey / London
Client: Dole Sunshine company
Category: Brand Voice
Points: 3.00
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Direction / Series
Points: 3.00
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Writing / Single
Points: 3.00
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Writing / Series
Points: 3.00
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Cinematography / Single
Points: 3.00
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Cinematography / Single
Points: 3.00
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Production Design
Points: 3.00
The Tavern
Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm
Client: Activision Blizzard
Category: Game Marketing
Points: 1.50
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim
Category: P.O.P. & In-Store / Series
Points: 1.50
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim
Category: Newspaper / Series
Points: 1.50
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim
Category: Magazine / Series
Points: 1.50
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
LALCEC
Title:
The Postponed Day
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
10.50
Client:
Savanna
Title:
Jab Jab
Category:
Craft / Writing - Single
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Long Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
ViiV Healthcare
Title:
Daniel's apartment
Category:
Public Relations
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Craft / Use of Technology
Award:
2023 Integrated Bronze Pencil
Points:
4.50
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
4.50
Client:
ViiV Healthcare
Title:
Daniel's apartment
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Pringles/Kellogg's
Title:
Sonic Chip
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Savanna
Title:
Jab Jab
Category:
Broadcast / Single
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
LALCEC
Title:
The Postponed Day
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Razom
Title:
Feel What We Feel
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Pringles/Kellogg's
Title:
Hamster
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Pringles/Kellogg's
Title:
Multigran
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
PETA
Title:
Octocurse
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
LALCEC
Title:
The Postponed Day
Category:
Integrated PR Campaign
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Change the Ref
Title:
America's Most Haunted
Category:
Sound Design
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
LALCEC
Title:
The Postponed Day
Category:
Direct Marketing
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Clio Health
Title:
The Anatomy of Great Creative
Category:
Print
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
LALCEC
Title:
The Postponed Day
Category:
Public Relations
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Razom
Title:
Feel What We Feel
Category:
Integrated Campaign
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Dole Sunshine company
Title:
The Unforbidden Fruit
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Production Design
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Activision Blizzard
Title:
The Tavern
Category:
Game Marketing
Award:
2023 Gaming Merit Award
Points:
1.50
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
1.50
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
Newspaper / Series
Award:
2023 Print & Promotional Merit Award
Points:
1.50