The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
jwt
Client
Title
Category
Award
Points
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 15.0
Donate Your Talent
Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo
Client: Santa Casa de Misericórdia de Porto Alegre
Category: Non-Profit - Television / Television (Any Length) - Campaign
Points: 15.0
Nutri-Grain Presents Unstoppable
Agency: J. Walter Thompson / Sydney
Client: Kellogg's Australia
Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Points: 15.0
Airlift Drift
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil
Category: Craft - Editing / Editing
Points: 10.0
A Living River
Agency: J. Walter Thompson / London
Client: HSBC
Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Test and Drive
Agency: J Walter Thompson / New Delhi
Client: Amarsons
Category: Innovation - Collateral Design / Collateral Design
Points: 5.0
A Living River
Agency: J. Walter Thompson / London
Client: HSBC
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
King
Agency: J Walter Thompson / Mumbai
Client: Godrej & Boyce Manufacturing
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
Miserable in Puerto Rico
Agency: J. Walter Thompson Puerto Rico / San Juan
Client: Puerto Rico Tourism Company
Category: Consumer - Other Branded Content / User Generated Content
Points: 5.0
Christmas Break
Agency: J. Walter Thompson / London
Client: KitKat
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Pianist
Agency: SANTO / Buenos Aires
Client: Diageo
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
JW Theaterproductions
Agency: J. Walter Thompson / Amsterdam
Client: J. Walter Thompson Amsterdam
Category: Consumer - Online Films & Video / Self-Promotion - Single
Points: 5.0
Just Another Day
Agency: J. Walter Thompson Canada / Toronto
Client: The Hospital for Sick Children
Category: Non-Profit - Television / Television (Any Length) - Single
Points: 5.0
Just Another Day
Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto
Client: The Hospital for Sick Children
Category: Craft - Editing / Editing
Points: 5.0
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine
Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Workers
Agency: J Walter Thompson Italy / Milan
Client: Samsung Electronics Italia Spa
Category: Consumer - Magazine / Full Page or Spread - Single
Points: 5.0
Pooch Truck
Agency: J. Walter Thompson Canada / Toronto
Client: Walmart
Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Points: 5.0
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG
Category: Non-Profit - Collateral / Collateral
Points: 5.0
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto
Category: Craft - Art Direction / Art Direction
Points: 5.0
Rom Com
Agency: J. Walter Thompson Canada / Toronto
Client: Canadian Film Fest
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
Kit Mail Hologram
Agency: J. Walter Thompson Japan / Tokyo
Client: Nestle Japan / Japan Post
Category: Consumer - Mobile / User Experience
Points: 5.0
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Santa Casa de Misericórdia de Porto Alegre
Title:
Donate Your Talent
Category:
Non-Profit - Television / Television (Any Length) - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Kellogg's Australia
Title:
Nutri-Grain Presents Unstoppable
Category:
Consumer - Online Films & Video / Long Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Pennzoil
Title:
Airlift Drift
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HSBC
Title:
A Living River
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Listerine
Title:
Feel Every Smile
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Amarsons
Title:
Test and Drive
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
HSBC
Title:
A Living River
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Godrej & Boyce Manufacturing
Title:
King
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Puerto Rico Tourism Company
Title:
Miserable in Puerto Rico
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
KitKat
Title:
Christmas Break
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Diageo
Title:
Pianist
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
J. Walter Thompson Amsterdam
Title:
JW Theaterproductions
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Craft - Editing / Editing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Listerine
Title:
Feel Every Smile
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Samsung Electronics Italia Spa
Title:
Workers
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Walmart
Title:
Pooch Truck
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Canadian Film Fest
Title:
Rom Com
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0