The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Gaming
- All
- Best of Show
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Creator Content
- Cultural Driver
- Design in Advertising
- Direct Marketing
- Film & Video
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- IP & Product Design
- Moving Image Craft & Production
- Out of Home
- Print & Promotional
- Public Relations
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
Merit
- All
- Silver Pencil
- Merit
#
One Show
Network Rankings
leo
Client
Title
Category
Award
Points
Road Test Royale
Agency: BBDO / Chicago + Spool Marketing / Chicago + Publicis Collective / Chicago
Client: The General Insurance
Category: Use of Gaming as a Tool
Points: 1.50