The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
lowe
Client
Title
Category
Award
Points
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: User Experience Design - Web / Interface Design Craft
Points: 5.0
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Agency: Deutsch / Los Angeles
Client: Target
Category: Interiors / Hospitality
Points: 5.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Winston Fletcher 'The Great Gatsby'
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize
Category: Print Craft / Writing - Single Only
Points: 5.0
Winston Fletcher 'Catch 22'
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize
Category: Print Craft / Writing - Single Only
Points: 5.0
Clingy Animals
Agency: LOWE, Thailand / Bangkok
Client: Unilever
Category: Collateral / Posters - Campaign
Points: 5.0
VERSUS
Agency: LOWE VIETNAM / HO CHI MINH CITY
Client: OMO
Category: Collateral / Posters - Campaign
Points: 5.0
Pig
Agency: LOWE, Thailand / Bangkok
Client: Unilever
Category: Collateral / Posters - Single
Points: 5.0
Winston Fletcher
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize
Category: Trade / Full Page or Spread - Campaign
Points: 5.0
Clingy Animals
Agency: LOWE, Thailand / Bangkok
Client: Unilever
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS
Category: Public Service - Video / Television - Single
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Fuelcaster: The Gas Price Predictor, a service by Esurance
Agency: Deutsch / Los Angeles
Client: Esurance
Category: Websites / Services
Points: 5.0
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Brand Transformation / Single
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Target
Title:
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Category:
Interiors / Hospitality
Award:
2015 Responsive Environments Merit Award
Points:
5.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'The Great Gatsby'
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'Catch 22'
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever
Title:
Clingy Animals
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
OMO
Title:
VERSUS
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever
Title:
Pig
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher
Category:
Trade / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever
Title:
Clingy Animals
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Video / Television - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Esurance
Title:
Fuelcaster: The Gas Price Predictor, a service by Esurance
Category:
Websites / Services
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Merit Award
Points:
5.0