The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Sustainable Development Goals
Points: 90.00
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York Client: Burger King Category: Broadcast / Series
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series
Points: 45.00
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Current Event Response
Points: 45.00
Victoria 1.8
Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Brand Voice
Points: 45.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Websites / Ecommerce
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Brand Partnerships
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Physical Products
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals
Points: 21.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products
Points: 21.00
Home of the Billboards
Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Homes of the Whopper
Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles Client: Burger King Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Apparel
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting
Points: 21.00
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Branded Content
Points: 21.00
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Low Budget / Under 50K Budget
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Points: 21.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization
Points: 21.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Products
Points: 21.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: UX / UI / Utility / Ecommerce
Points: 21.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Storytelling
Points: 21.00
Food Influencers Tasting Dog Food
Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel
Points: 9.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney Client: KFC Australia Category: Stunts & Activations
Points: 9.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Utility / Ecommerce
Points: 9.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Applications
Points: 9.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Public Relations
Points: 9.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness
Points: 9.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Digital / Web & Mobile
Points: 9.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Innovation & Transformation / Innovation in Experiential
Points: 9.00
Home of the Billboards
Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Craft / Use of Technology
Points: 9.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Items
Points: 9.00
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Service Design / Customer Experience (CX)
Points: 9.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Creative Use of Data
Points: 9.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Creative Use of Data
Points: 9.00
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Social Post / Real-time Response
Points: 3.00
Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens Client: IKEA Category: Social Post / Real-time Response
Points: 3.00
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Social Post / Single
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Social Channel / Single Platform
Points: 3.00
The IKEA Audio Catalog
Agency: Ogilvy / New York + Digital Arts NYC / New York Client: IKEA U.S. Category: Online / Branded Podcast
Points: 3.00
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires Client: Budweiser Category: Brand Partnerships
Points: 3.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Events & Experiential
Points: 3.00
CHRISTMAS IN JULY
Agency: DAVID / São Paulo + DAVID / Miami Client: BURGER KING Category: Experiential & Installations / Brand Installations
Points: 3.00
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico Client: AB InBev Grupo Modelo Mexico Category: Original Music / Score
Points: 3.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
LEGO
Title:
Green Instructions
Category:
Green Pencil
Award:
2021 Green Pencil Green Pencil
Points:
90.00
Client:
Burger King
Title:
Confusing Times
Category:
Broadcast / Series
Award:
2021 Radio & Audio Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Homes of the Whopper
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Apparel
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Savlon
Title:
The Artist
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Late Night Stores
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Craft / Dynamic Data Visualization
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Storytelling
Award:
2021 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Furry’s Kitchen
Title:
Food Influencers Tasting Dog Food
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Stunts & Activations
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Utility / Ecommerce
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Applications
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Items
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
VOGUE
Title:
UNI-FORM
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Creative Use of Data
Award:
2021 Digital Craft Bronze Pencil
Points:
9.00
Client:
IBM
Title:
Second Life
Category:
Creative Use of Data
Award:
2021 Digital Craft Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
IKEA
Title:
Bernie Sanders "Get the look"
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Twitter
Title:
Twitter Dad
Category:
Social Post / Single
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
IKEA U.S.
Title:
The IKEA Audio Catalog
Category:
Online / Branded Podcast
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
BURGER KING
Title:
CHRISTMAS IN JULY
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
AB InBev Grupo Modelo Mexico
Title:
The Farewell / Icnocuicatl
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
