The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk
Category: Ecommerce
Points: 3.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Direct Marketing
Points: 3.00
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth
Category: Direct Marketing
Points: 3.00
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser
Category: Multi-Country or Global / Consumer / Brand
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up
Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
The City that Works By Design
Agency: Ogilvy / Chicago
Client: City of Chicago
Category: Brand Transformation
Points: 3.00
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk
Category: Websites / Ecommerce
Points: 3.00
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter
Category: Online-only Video / Single
Points: 3.00
Rediscover Germany
Agency: Ogilvy / Germany
Client: German Rail
Category: Customer Experience / CX
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Online Advertising / Native Ads
Points: 3.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM
Category: Craft / Use of Technology
Points: 3.00
The IKEA Audio Catalog
Agency: Ogilvy / New York + Digital Arts NYC / New York
Client: IKEA U.S.
Category: Online / Branded Podcast
Points: 3.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client: Colombia con Memoria Foundation
Category: Cultural Driver
Points: 3.00
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO
Category: Physical Products
Points: 3.00
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd.
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong
Client: VOGUE
Category: Craft / Art Direction
Points: 3.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM
Category: Craft / Use of Technology
Points: 3.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Creative Use of Data
Points: 3.00
STREET IT ALL
Agency: Ogilvy / Madrid
Client: ZALANDO
Category: UX / UI / Utility / Ecommerce
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Data Visualization
Points: 3.00
Sound of Excitement
Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam
Client: Mattel Inc.
Category: Data Visualization
Points: 3.00
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client: adidas do Brasil
Category: Real-Time
Points: 3.00
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO
Category: Integrated Digital & Physical Product
Points: 3.00
CHRISTMAS IN JULY
Agency: DAVID / São Paulo + DAVID / Miami
Client: BURGER KING
Category: Experiential & Installations / Brand Installations
Points: 3.00
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico
Client: AB InBev Grupo Modelo Mexico
Category: Original Music / Score
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The City that Works By Design
Agency: Ogilvy / Chicago
Client: City of Chicago
Category: Branding / Identity System
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London
Client: Ogilvy UK
Category: Promotional / Collateral Items
Points: 3.00
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client: Instagram
Category: User-Generated Content
Points: 3.00
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon
Category: Short Form Video / Single
Points: 3.00
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth
Category: Mobile Apps
Points: 3.00
Lonely Valentine Specials
Agency: Memac Ogilvy / Dubai
Client: YUM RESTAURANTS INTERNATIONAL - KFC
Category: Low Budget / Under 50K Budget
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation
Category: Utility / Ecommerce
Points: 3.00
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd.
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Social Channel / Single Platform
Points: 3.00
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter
Category: Social Post / Single
Points: 3.00
Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens
Client: IKEA
Category: Social Post / Real-time Response
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up
Category: Social Post / Real-time Response
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Data Visualization / Static or Dynamic
Points: 3.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Events & Experiential
Points: 3.00
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser
Category: Brand Partnerships
Points: 3.00
Yimsu
Agency: Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok
Client: Colgate-Palmolive
Category: Casting
Points: 3.00
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client: Instagram
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.00
QR Whopper
Agency: DAVID / São Paulo
Client: Burger King
Category: Digital & Online / Websites & Mobile
Points: 3.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia
Category: Digital & Online / Ecommerce
Points: 3.00
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
CINFA
Title:
Handwashing Wrapping Paper
Category:
Products
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Budweiser
Title:
One Team
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Twitter
Title:
Twitter Dad
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
German Rail
Title:
Rediscover Germany
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
IKEA U.S.
Title:
The IKEA Audio Catalog
Category:
Online / Branded Podcast
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
ZALANDO
Title:
STREET IT ALL
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
LEGO
Title:
Green Instructions
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
VOGUE
Title:
UNI-FORM
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
ZALANDO
Title:
STREET IT ALL
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
ING
Title:
THE OTHER SIDE
Category:
Storytelling
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Mattel Inc.
Title:
Sound of Excitement
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
LEGO
Title:
Green Instructions
Category:
Integrated Digital & Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
BURGER KING
Title:
CHRISTMAS IN JULY
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
AB InBev Grupo Modelo Mexico
Title:
The Farewell / Icnocuicatl
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Instagram
Title:
Everyday
Category:
User-Generated Content
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Savlon
Title:
The Artist
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Mobile Apps
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
YUM RESTAURANTS INTERNATIONAL - KFC
Title:
Lonely Valentine Specials
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Utility / Ecommerce
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Twitter
Title:
Twitter Dad
Category:
Social Post / Single
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
IKEA
Title:
Bernie Sanders "Get the look"
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Merit Award
Points:
3.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Colgate-Palmolive
Title:
Yimsu
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Instagram
Title:
Everyday
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Burger King
Title:
QR Whopper
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
