The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label
Category: Events / In-Person
Points: 9.00
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Writing
Points: 9.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Film
Points: 9.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Online-only Films & Video / 30 Seconds and Under - Series
Points: 9.00
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Online Advertising / Native Ads
Points: 9.00
The 36
Agency: Ogilvy Spain / Madrid
Client: DIRECCIÓN GENERAL DE TRÁFICO
Category: Creative Use of Data
Points: 9.00
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Art Direction
Points: 9.00
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Public Relations
Points: 9.00
Royalty Free Bot
Agency: DAVID / Bogotá
Client: AB InBev Budweiser
Category: Streaming and Influencer
Points: 9.00
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Brand Building / Brand Personality
Points: 9.00
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC
Category: Use of Licensed Music
Points: 9.00
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online
Category: Real-Time Data
Points: 9.00
Ketchup to the rescue
Agency: Ogilvy Germany
Client: Curtice Brothers GmbH
Category: Social Media
Points: 9.00
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID
Category: Brand Identity / Logo
Points: 9.00
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA
Category: Events / In-Person
Points: 9.00
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Digital & Online / Ecommerce
Points: 9.00
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video
Category: Experiential / In-Person Events
Points: 9.00
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Physical Items
Points: 9.00
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Physical Items
Points: 9.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Social Video / Under 15 Seconds
Points: 9.00
The milkmAId
Agency: Ogilvy / Paris
Client: Nestlé
Category: Social Post / Real-time Response
Points: 9.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Long Form Video / Single
Points: 9.00
Perk Disclaimers
Agency: Ogilvy Mumbai / India
Client: Cadbury Perk
Category: Low Budget
Points: 9.00
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan
Category: Out of Home / Series
Points: 9.00
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Craft / Use of Technology
Points: 4.50
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Craft / Use of Technology
Points: 4.50
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Creative Use of Data
Points: 4.50
Client:
Carling Black Label
Title:
Bride Armour
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Award:
2023 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Duet Delivery
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Public Relations
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
AB InBev Budweiser
Title:
Royalty Free Bot
Category:
Streaming and Influencer
Award:
2023 Gaming Bronze Pencil
Points:
9.00
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand Building / Brand Personality
Award:
2023 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
KFC
Title:
Anything for the Taste
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Activision
Title:
Scratchboards
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Real-Time Data
Award:
2023 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Social Media
Award:
2023 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Logo
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
MACMA
Title:
The Art of Self Examination
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Duet Delivery
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Activision
Title:
Scratchboards
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Toxic Influence
Category:
Brand Voice
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Social Video / Under 15 Seconds
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Nestlé
Title:
The milkmAId
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Series
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Craft / Use of Technology
Award:
2023 Integrated Bronze Pencil
Points:
4.50
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Bronze Pencil
Points:
4.50