The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Public Relations
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
All
- All
- Gold Pencil
- Silver Pencil
- Merit
#
One Show
Network Rankings
vml
Client
Title
Category
Award
Points
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Innovation / Use of Media in Public Relations
Points: 45.00
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Innovation / New Ideas in Public Relations
Points: 7.00
The homeless recruiters
Agency: VML / Paris
Client: The Salvation Army
Category: Events & Experiential
Points: 3.00
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club
Category: Community Building
Points: 3.00
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD
Category: Current Event Response
Points: 3.00
The Blue Square: Standing Up to Jewish Hate
Agency: VML / New York + Mindshare + Weber Shandwick
Client: Foundation to Combat Antisemitism
Category: Innovation / Use of Media in Public Relations
Points: 1.00