The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
vml
Client
Title
Category
Award
Points
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Long Form Video / Single
Points: 21.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Craft / Use of Technology
Points: 9.00
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa
Category: Branded Entertainment for Good
Points: 4.50
Seeding Songs
Agency: VML / Kansas City + VML / New York
Client: Veja x FarFarm
Category: Audio
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Innovation / Execution in Branded Entertainment
Points: 3.00
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley
Category: Commerce
Points: 3.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Branded Entertainment for Good
Points: 3.00
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley
Category: Brand Partnerships
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Brand Partnerships
Points: 3.00
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa
Category: Use of Humor
Points: 1.50
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa
Category: Full Length Video / Single
Points: 1.50
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Axa
Title:
Group Therapy
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Bronze Pencil
Points:
4.50
Client:
Veja x FarFarm
Title:
Seeding Songs
Category:
Audio
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Innovation / Execution in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Axa
Title:
Group Therapy
Category:
Use of Humor
Award:
2025 Branded Entertainment Merit Award
Points:
1.50