The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Creative Use of Technology
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of AI
- Creative Use of Data
- Creative Use of Technology
- Design & Branding
- Design in Advertising
- Direct Marketing
- Film & Video
- Health & Wellness
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
Merit
- All
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
vml
Client
Title
Category
Award
Points
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Technology as a Creative Tool
Points: 3.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Use of AI / Visuals
Points: 1.50