The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
vml
Client
Title
Category
Award
Points
Kleenex Score
Agency: VML / New York
Client: Kimberly-Clark / Kleenex
Category: Creative Effectiveness / Consumer Products
Points: 9.00
Food Deserves Pepsi
Agency: BBDO / New York + PepsiCo + The Acceleration
Client: Pepsi
Category: Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Points: 4.50
Client:
Kimberly-Clark / Kleenex
Title:
Kleenex Score
Category:
Creative Effectiveness / Consumer Products
Award:
2026 Creative Effectiveness Bronze Pencil
Points:
9.00