The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
midwest
Client
Title
Category
Award
Points
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Influencer Marketing / Single Channel
Points: 45.0
Wendy's. Now that you mention us.
Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's
Client: Wendy's
Category: Innovation & Transformation / Innovation in Social Media
Points: 21.0
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Social Channel / Multi-Platform
Points: 9.0
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Social Channel / Single Platform
Points: 3.0
$5 Missing Menu Meal TikTok
Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta
Client: Arby's
Category: Innovation & Transformation / Innovation in Social Media
Points: 3.0
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Social Channel / Multi-Platform
Points: 3.0
Pretzel Collar
Agency: VMLY&R / Kansas City + Wendy's
Client: Wendy's
Category: Craft / Use of Visuals
Points: 3.0
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Wendy's
Title:
Wendy's. Now that you mention us.
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Arby's
Title:
$5 Missing Menu Meal TikTok
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Cantenna
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
3.0