2021 One Show CMO Pencil

The CMO Pencil is a special award given to an individual who spearheads a brand's most creatively impressive project of the past year. Nominees are selected from among the highest-scoring creative entries of The One Show 2021, which are then voted upon by a jury of marketing leaders representing some of the most innovative brands around.

Raja Rajamannar Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard

Mastercard “True Name”   VIEW CREDITS

2021 One Show CMO Pencil Nominees

THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders

Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad

Project Understood Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto Client: Canadian Down Syndrome Society

Alone with Me Agency: Spotify In-House Client: Spotify

Astronomical Sales Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai Client: Mastercard

Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev

Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago

Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint

Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA

Pizza Hut x IKEA SƒVA Agency: Ogilvy / Hong Kong Client: Pizza Hut

You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre

#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse

Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA

NarcoStore Agency: Ogilvy Colombia / Bogot· + Akira Films / Bogot· + Laika / Bogot· + Goldfish / Bogot· Client: Colombia con Memoria Foundation

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard

You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike

Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers

A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo

Shot on iPhone by Damien Chazelle?Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc.

Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup

2021 One Show CMO Pencil Jury