Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

WAR TO WEAPONS

School IED - Istituto Europeo di Design / Milan

Client Activision Blizzard / Call of Duty

Category

Brief: Activision Blizzard / Call of Duty

Annual ID

YO22_B048M

Most people think that violence in video games leads to violence in real life.
We want to change this by removing violence from the streets to bring it all into video games: Warzone want to make a stand out against violence, declaring War to Weapons.
We aim to encourage people to leave a real weapon in one of our Disarmeries, more than 1500 throughout America, in order to get special ones in the game.
”Play the right game”, in fact, is about remembering people that the right choice is to play the war, not to make it.
All of the weapons will be recycled to build ambulances and medical supplies.

2022 Awards

Total Points: 1

Student Merit

Credits

College / University

IED - Istituto Europeo di Design / Milano
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