Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Backwashed Songs

School Miami Ad School / Madrid

Client Bang & Olufsen

Category

Design for Good / Advertising

Annual ID

YO23_A148M

Description

Around the 40s, racism led original songs from black artists to be completely changed and sung by white artists just to conform to the white audience. This is considered “whitewashing” and very popular songs like "Louie Louie", "Tutti Frutti" or "Surfin' USA" are a product of it.

At B&O we fight against convention, that's why we will make re-editions of the original songs that will be performed by emerging black artists to bring back the lost black legacy.

This way, everybody will be aware of which community these songs belong to and will also be able to appreciate the recovered afro American sounds through our speakers.

2023 Awards

Total Points: 1

Student Merit

Credits

College / University

Miami Ad School / Madrid

Art Director & Copywriter

Elena Casas
Daniela González
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