Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Advertising / Promotional Materials
Annual ID
YO23_A160M
How do we encourage gamers to eat more? We learned that new generations love mixing two sauces, like Sriracha Ketchup, to spice up their meal. And gamers love customizing everything. So we created a new campaign that allows gamers to micro-customize the classic Heinz sauce with other sauces to create their own. And let them earn money if their combination sells more.
2023 Awards
Total Points: 1
Student Merit
Credits
Student Creatives
Hyunwook Ryu
Myeongyun Hong
Uijin Yang
Woohee Byun
College / University
Openlearn Academy / Fort Lee
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