Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

Scope

School University of Applied Arts Vienna / Vienna + Klasse für Ideen / Vienna

Category

Interactive / User Experience Design

Annual ID

YO24_A304M

IDEA
Scope is a mental health app for social media that helps users gain more awareness of their psychological well-being in relation to their screen time.


BACKGROUND
The project investigates the addictive and negative effects of user interface design practices in social media apps on young adults. As an antithesis to current UI principles, the app's design is based on 7 Exitability Design Guidelines, which were developed in collaboration with medical experts.
In addition to (1.) Accessibility and (2.) Usability, "Exitability" (3.) aims to close the cycle to a more holistic UX framework.
Implementing these concepts, Scope offers a health-based solution to harming screen use, designed to give those affected more control over their user habits.


FUNCTION
With the help of a daily Check In routine, Scope combines a screen time tracker with a mood barometer. The app prompts users to rate their mood before and after their social media use and sends them reminders when time limits are met. With this information, Scope provides weekly Screensights into the user's mental health status.
In case of psychological emergencies, Scope's exit function provides users with a clearly structured support guide.


UX & UI DESIGN
Scope uses psychology in user interface design to support people's mental health – instead of manipulating them.
The UX-Design implements motivational elements such as gamification, progress-streaks and reminder notifications in order to keep users from over-using social media. By doing so, it uses similar mechanisms as social media – and uses them against it. The interface design conveys a positive mood with custom made illustrations, animations and a calming color scheme.
The bespoke humanist typeface Exit Sans transports the optimistic, yet professional tonality of Scope's identity.

PLEASE NOTE
The app is not meant to replace professional psychological expertise or therapy.

2024 Awards

Total Points: 4

Student Merit

Credits

Art Director

Martin Klaffensteiner

College / University

University of Applied Arts Vienna / Vienna
Klasse für Ideen / Vienna
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