The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
The one thing the gamers hate the most is oily hands. And that's the main reason why gamers skip meals. Fanta wants to change that and get all the support from teen gamers to reposition itself from being 'drinks for children.' That's why we created the label with cloth material that allows gamers to clean their hands in between games.