The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Every media channel is now being flooded with A.I. images. Unfortunately, depicting women in certain professions, such as flight attendants and news anchors, could mislead the young generations into thinking that they must look a certain way to pursue those careers. To inspire and expand our efforts to help women with their future careers, we're creating an integrated campaign that shows the difference between the A.I. images and the real professionals.