Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones One Show

UNMATCHABLE LEFTOVERS

School IED - Istituto Europeo di Design / Rome

Client Velveeta (Kraft Heinz)

Category

Velveeta / Integrated Campaign

Annual ID

YO24_O029S

We are used to wasting food. No one wants to do it but we can't avoid it.
In the fridge we have bits of leftovers with little flavor and often not matchable, impossible to mix to create a new meal.
This is where Velveeta takes over; it makes everything unmatchable, even the most unmatchable leftovers.

2024 Awards

Total Points: 21

Student Silver Pencil

Credits

College / University

IED Roma / Roma

Professor / Instructor

Lorenzo Terragna
Massimiliano Traschitti
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