Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Vaseline / Interactive, Online, & Mobile
Annual ID
YO25_O016G
Did you know Vaseline can be used in so many different ways? Gen Z didn’t. Our goal was to introduce them to its surprising benefits through the world of life hacks.
To do that, we used Google Lens—a tool they already know and love—to help them discover how Vaseline can become the ultimate everyday life hack hero.
To do that, we used Google Lens—a tool they already know and love—to help them discover how Vaseline can become the ultimate everyday life hack hero.
2025 Awards
Total Points: 45
Student Gold Pencil
Credits
Art Director
Alberto De Maria
Aurora Fabbri
Federico Galletti
Francesca Guglielmo
Gaia Ghidoni
Lorenzo D'Ercole
Copywriter
Annamaria Ciuffreda
College / University
IED - Istituto Europeo di Design / Milan
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