Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2025 Young Ones - Young Ones One Show

Love for learning

School Miami Ad School / Mexico City

Client Duolingo

Category

Duolingo / Interactive, Online, & Mobile

Annual ID

YO25_O086M

Online learning dropout rates hit 40-70%, and Duolingo needed a way to keep learners coming back. Enter Bumble. By maintaining a 15-minute daily streak, users unlock Bumble’s Travel Mode for free, but can only chat with people from countries where their target language is spoken.
This way, users have a real incentive to keep their streak alive, not just to improve their language skills, but to keep the conversation going with their matches.

2025 Awards

Total Points: 4

Student Merit

Credits

Art Director

Natalia Araiza Diaz

College / University

Miami Ad School / Mexico City

Professor / Instructor

Emmanuel Rocha
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