Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Vaseline / Integrated Campaign
Annual ID
YO25_O160M
Vaseline is the ultimate life hack for DIY car repairs, so we opened a DIY auto shop in the place Gen Z rides the dirtiest—Grand Theft Auto. Then we opened up a shop in the real world and made limited edition Vaseline jars available in the gaming and auto sections at Targets and Walmarts across the country.
2025 Awards
Total Points: 4
Student Merit
Credits
Art Director
Alanna Evans
Evangeline Gichina
LaTrice Wooden
Copywriter
Elana Celestin
College / University
Denver Ad School / Denver
Professor / Instructor
Lindsay Dyer
Salina Cole
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