Human Aged

It’s harder to throw away what holds meaning to us - that charm from summer camp or the lucky coin from a stroll in Paris. So before you “Marie Kondo” your closet, think of one of those fond memories in your Carhartts - a first crush, a solo trip, vacationing with extended family? Yeah, are you seeing it, feeling it in your bones? Okay, now hold onto that…a little tighter. Now when you're asked to discard what doesn’t hold meaning to you, remember this feeling and keep the best things where they truly belong.

With this campaign, we use memory to encourage consumers to keep what they already have instead of throwing it away and acquiring more. And with Carhartt’s commitment to durability, we remind consumers of all the memories they must already have woven into such quality material.