Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Communication Design / Print or Digital - Brand Identity System
URL
Click to launch
Annual ID
YO26_T006S
This project reimagines Madison Square Garden through a custom display typeface including a full all-caps alphabet, numerals, and select punctuation. Driven by an architectural motif where the squares reference the original structure, and the circles represent the current arena. Strong vertical proportions and subtle serifs evoke architectural pillars, while circular and angled forms reflect the arena’s geometry. Modular shapes, flexible lockups, and typographic hierarchies bring Music, Sports, and Culture together in a living identity system driven by type.
2026 Awards
Total Points: 21
Student TDC Type High Silver
Credits
Designer
Thalia Merino
College / University
FIT Advertising & Digital Design / New York
FIT Creative Technology & Design / New York
Professor / Instructor
Christie Shin
C.J. Yeh
Related Awards
