San Diego’s sports scene is thriving—from legacy teams like the Padres to rising stars like Wave FC and SDFC. But their success isn't just about winning on the field—it's about how they connect with fans off it. This panel brings together marketers and brand leaders who’ve built deep ties with the San Diego community through smart storytelling, meaningful partnerships, and bold brand moves.

We'll explore how these sports brands create marketing strategies that reflect the identity, values, and energy of the region. The discussion will be packed with actionable ideas for marketers looking to strengthen community connection, drive engagement, and build brand loyalty that lasts.

KEY DISCUSSION TOPICS

• The Evolving Video Landscape: Perspectives from Diverse Production Models Through the lens of a solo freelancer, small team, and in-house studio, explore how the San Diego video industry is shaping up by examining trends in client needs, budget allocations, and the types of projects thriving locally.

• The "Art x Commerce" Equation - Navigating Creative Vision in a Commercial World Delve into the realities of the industry where creative vision often needs to serve a commercial purpose. We’ll explore how our panelists balance artistic integrity with client objectives, find the "sweet spot" where both align, and overcome challenges where commerce might initially overshadow art.

• Filming in San Diego: The Good, The Bad, and The Beautiful Gain practical, real-world insights into the advantages and challenges of producing video content in San Diego. The discussion will cover the benefits of diverse locations and favorable weather, as well as the practicalities of navigating local permitting and the evolving production infrastructure compared to larger industry hubs.

EVENT DETAILS

DATE: Thursday, July 10, 2025
TIME: 5:30PM - 7:30PM PST
WHERE: Red Door Interactive | 2436 Market Street San Diego, CA 92102

YOUR TICKET INCLUDES:

• Admission to the event ($15 for members, $30 for non-members)
• Complimentary lite bites and drinks (beer, wine, and non-alcoholic options)
• Member perk: Members, use the email address linked to your One Club account as your promo code at checkout.